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Back to (social) School

Let’s Be Social!

As summer comes to a close we begin to gear up for a new (school) year of activities, opportunities, and plans. Let’s take your digital presence back to (social) school while we’re at it. Here are a few tips for “upping” your social media chops on some of the most popular platforms.

As a general note, make sure the social icons on your website as well as any email blasts are updated and redirect to your profile pages for each site. You want people to see your interactions, so make it easy for them!

Facebook

1- A multi-faceted platform with some significant crossover between business and personal pages.
A good rule of thumb: if it isn’t something you think your family or best bud would be interested in reading, don’t put it on your personal page. Special announcements (once in a while), celebrations or milestones, yes, definitely share them everywhere. Otherwise, promotions, classes and general business related posts should be kept to your business page.

2- Use images
Facebook doesn’t like when you post links to your pages. The algorithm sees this as you taking users off of their platform. There is a workaround. Post your copy and link, but instead of letting it auto-populate the link’s image. Insert a native photo (maybe from the article itself) into your post.

3- Use a mix of content
It doesn’t have to be 100% business, all. the. time. Include some more lighthearted, but on brand aspects as well. Share a bit of your, or the company’s personality behind the scenes. Help your audience and potential clients/customers to relate to your company on a personal level.

 

Instagram

1- Post Consistently
Posting at least once per day will help to keep your content on top of newsfeeds. Posting more than once per day, depending on your content and industry may boost your growth. If you go days or weeks without posting the platform will not seek out your content to show to your audience as you lack consistency. Post and post some more!

2- Utilize Stories
The IG Stories feature is a great way to interact with followers. You can gain insight into who is watching, how often and their behavior after seeing your story posts. This is a great, quick place where you can share new content, on-the-fly pieces that don’t “fit” into your posts as well as talking directly to your audience. Bonus news: the face filters really remove the need for you to be “camera ready” all of the time- so start adding to your stories!

3- Hashtags are Important
Instagram allows you to use up to 30 hashtags in a single post caption. Do some industry research, (I suggest hashtags.org for as a quick option) to see what engages followers. Also, develop brand-specific hashtags to include in your posts to set them apart. Pro Tip: periodically change up your hashtags to keep your content fresh and reaching new followers.

 

Twitter

1- Be Active
Twitter is one of the last-remaining platforms where the feed is relatively in order of time. You’ll see the most recent tweets first with a few “in case you missed it” options below. Tweet regularly to engage your audience and keep them informed of up-to-date highlights.

2- Research Activities
Attending a conference? Participating in a class? Find the organizations hashtag and handle. This will allow you to tag them in tweets and photos. If they’re positive representations of the event you may very well get a ‘like’ or ‘retweet’ from the organization or other attendees. Engage with those participating in the events to make new connections and position yourself as a resource for future events.

3- Answer Your Audience
Alongside the positive side of Twitter, there is the “instant gratification” side. Consistently check your company’s Twitter feed for mentions and tags that may give you the opportunity to offer excellent customer service. Respond positively and with helpful comments to those who seek your assistance. Publically offer to handle their concerns offline or in a DM (direct message) if they seem perturbed in any way.

 

LinkedIn

1- Business Focused
LinkedIn is not always the best potential platform for sales. LinkedIn is a great platform for sharing knowledge, showcasing professional knowledge and positioning yourself as a resource for others. Many users prefer to engage with posts that showcase industry trends and highlights as well as celebrating personal and professional growth.

2- Business Vs. Personal Profile
You should be sharing content to your business page and then ‘liking’ and ‘sharing’ it from your personal page when at all possible (and when it makes sense for your brand). Your connections will see the posts you ‘like’ and ‘share’ more quickly than the ones from your company (especially if they aren’t following your company page directly).

Remember, above all else, your audience will be much more inclined to interact with content that relates to them and makes them feel good. Stay positive, stay on brand and stay social!

If you want to know more about a specific platform or one that wasn’t mentioned here- please don’t hesitate to reach out. I’d be happy to chat through some ideas with you! [email protected]

If you’d like to gain more Twitter and Instagram knowledge- grab a copy of the Twitter Tips and Insta-Greatness freebie here.

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Meg Kerns

Owner and Chief Digital Strategist at MOKUp Media
Meg Kerns is the Owner and Chief Digital Strategist of MOKup Media, providing digital marketing services to small businesses nationally.

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