Marketing is complicated. I remember when marketing was primarily print ads (remember the yellow pages?) and mailings. Now we have the Social Media with facebook ads and banners, Tweets and hashtags, Instagram, Snapchat, and lots lots more! We have print ads, blogs, articles, radio, blog talk radio, podcasts, You Tube, Google ads, websites, email blasts, video, networking, speaking engagements and too much more to be able to count. Oh. and SEO’s so we come up first on a Google Search. Where do we start? What is right for our business and what isn’t? How do we decide to spend our dollars that is responsible, wise and effective? Am I the only one confused out there??
Back to throwing spaghetti against a wall. My business coach says: “Try something for a while, track leads, track time, track cost and then see if you should continue or try something different.” Meanwhile you have lost time and money if what you think should work didn’t work. But, he’s usually right, so I listen. I have found that tracking is the key and you can figure out if your marketing strategy is effective pretty quickly. You don’t have to reinvent the wheel each time. When something works, do it again and do it bigger. Everyone will have a different experience. Do what works for you, your time and your financial ability.
I find that when people meet me, then they refer and/or hire me. So, in person marketing seems to work best for me. Networking, speaking, one to one’s, lead shares, etc. These are my current focus. Of course, I still do my facebook and LinkedIn time if not daily, weekly. I love to write so I make sure I write a couple of blogs/articles per month. I love to speak and share, so I am having short 90 second videos produced. I get out to one networking function each week – sometimes two or three. Like a great business coach and friend once said to me: “Cindy, how can they want to hire you if they don’t know you exist?”
Want some help in the marketing department? My friend and marketing genius, Bonnie Taylor, has written a marketing bible that everyone should buy: I Think I need Marketing.