Voice vs. Tone
The easiest way for you to make a “name” for your brand online is to stand for something. Have a personality and a voice. The voice of your brand can be described as the personality of your brand. If you were to describe your brand as a person, what words would you use? What adjectives would you attribute to your brand? Is your brand funny, professional, sarcastic or friendly? These descriptors will help you to define the way you speak to your followers on your social media platforms.
Your tone is comprised of the audience, situation and channel you’re interacting on as your brand. This tone may change depending on the gravity of a situation or the intended purpose of the conversation. Your brand will have one voice, but the potential for many tones. Much like you would change the way you speak to your best friends versus the CEO of a fortune 500 company, so will your brand’s tone change.
Defining your voice
- Choose three words that embody your brand:
ex: Professional, Educational and Relatable
- Limit those words to narrow your brand’s personality:
Professional, but not cocky
Educational, but not boring
Relatable, but not dorky
- Read over your three words while looking at the visual branding for your business. Do the visuals of color, typeface and overall feeling align with the three words you’ve chosen for your brand? If so, you’ve got it! If not, it’s time to revisit one or the other.
Mastering your tone
As a brand, you’ll want to be prepared to respond to followers in a variety of situations. A great way to hone your brand’s tone is to participate in real-time experiences online. This will help you to respond and converse with your brand in mind. Think about how you speak about your brand to potential clients and investors. That will help you to embody the brand as a personality online. The best way for this practice to become second nature is to continually practice speaking as your brand instead of about your brand.
If you are finding difficulty in determining your brand’s voice or specific tones, please reach out! We at MOKup Media would be happy to sit down with you for a session to discuss and define your brand’s voice and the goals you have for conversing online. The digital space is a welcoming playground if you know the rules. We’ll happily be your guide! You can find us on Twitter, Instagram and Facebook!