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12 Tools of Social Media

Tis the season, and I don’t mean the holiday season.
Tis the season for setting your social media sights right for 2019. Many business owners are working to set goals and make big plans for the coming year. If you haven’t started, you may want to get to it as Q1 is right around the corner.

Getting new business tends to be the focus for many business owners, but often they forget the importance of nurturing repeat clients/customers. This alongside promoting a healthy and valuable social presence is incredibly necessary. As many business owners are bootstrapping their way to success in the beginning, they may not have the resources available to hire a company to take over their digital presence for them.

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For that, I present to you the 12 Tools of Social Media!
I’ve compiled many of my tools and tips here for you to use as a resource for DIY-ing your social presence for your brand or business. Best of all, they’re all FREE in some fashion.

Trello

Trello is a fantastic app for workflow capabilities. It allows you to create, save and edit right in the app itself. It can be accessed on your computer or on your phone for ease and convenience. I use Trello to plan content for the month. My clients are then able to view, edit and comment on any changes they may need. This is a great resource for planning, organizing and collaborating beyond social media as well. Many businesses upgrade to the paid Trello plan for added options and customization. Here’s a business builder’s example board for you to view.

Image Creation Resource

Images and videos are king on digital platforms. The idea is that you want to get followers and potential followers to stop scrolling long enough to consume your content. For that, you’ll need compelling, on-brand content, usually in the form of images. I use Canva and PicMonkey as my two main image creation platforms. They both allow you to create images based on the correct sizes for each platform. You can layer text, edit photos, and create all new graphics that will help to promote your business, brand or products. Best of all, they are also available on your phone for on-the-go access.

Image Library Resource

In order to create great images, you need to have great images. Where can you get great images that are free for commercial use? Aside from spending hours taking, editing and creating new images or paying TONS of money on stock photo sites, you can visit Unsplash or Pixabay to find many images that are royalty free. Please do NOT copy images off of Google as they the majority have copyright protections that prohibit their use by the general public. Always check the permissions for the photos you find and use and when in doubt, ask the author.

Facebook Scheduler

As much as one might like to spend time scrolling Facebook, the reality is that business is-a-calling. There are other needs that require tending apart from social media. If you’ve created content that is evergreen, it may be smart for you to schedule it out to save some time. Nothing beats hitting “publish” live but the days fill up quickly and time needs to be saved wherever it can. Facebook offers a native scheduler that will publish content on your business pages or within your group to make this process easier. Bonus: it won’t say “posted by a third party” when your post goes live!

TweetDeck

Much like Facebook has a scheduler build into the platform, Twitter has something similar. TweetDeck allows you to schedule out evergreen content tweets that you’d like to utilize for your posts. I always recommend interacting live on Twitter daily, but if you’d like to fill the gaps with evergreen or curated content, TweetDeck is great for that.

Instagram Hashtags

You can use up to 30 hashtags on Instagram. The sweet spot seems to be somewhere between 14 and 29 hashtags. There should be a mix of general, niche and industry tags peppered in. A hot tip for these tags is to keep a list, or note, in your phone of the 10 tags you use regularly. Then you can add, remove or update them once you have copied and pasted them into your Instagram post. This is a way to save you time and a potential insta-headache.

Content on the Go

Your phone is the best and most convenient camera you have for on-the-go content. Use that little pocket camera’s capabilities for Instagram stories, capturing photos that you can use later as well as checking in and posting when you have a few minutes. I love using my phone for Twitter as I can interact quickly and in real time. You pay oodles of dollars for that phone, make it work for you too!

Funny Holidays or Days of Note

Do you always forget “Talk like a Pirate Day” (it’s September 19th, by the way) or “Administrative Assistant’s Day”? There is a resource I use when creating content for each month which is called Days of the Year. It lists multiple fun and interesting holidays for every day of the year. When you’re stuck for lighthearted content, pop over and see what’s going on that day! You’ll be surprised what you find!

Feedly

Content curation should be a good portion of the content shared. An excellent way to showcase great work that others have created is by filtering industry-specific content through Feedly. Feedly is a site where you can curate and peruse article, videos and more based on interest or keywords. You can save these searches to get daily updates and stay on top of the day’s trending topics.

Tribe

A tribe is an important part of your social presence. Connect with others in your industry, networking group or in Facebook groups that you can build connections with as a business owner. These connections, when invested in you and your success, will be more likely to read, like and share your content. Don’t forget to reciprocate. Share, like and comment on the content of those you work with, admire and support. Social media is meant to be social!

Email List

Your social media presence is at the behest of the platforms in which it resides. That’s why it is so important to have a website where you can cultivate an email list. This list will serve as your foot in the door to more eyes on your content. You can share updates, give reminders and funnel your readers toward becoming paying clients or referral sources.

The Social Suite Group

Join a free group on Facebook to connect, network and learn tricks of the trade in any industry. If you’ve thought of it, there has probably been a group created for it. Personally, the Social Suite Group is a free Facebook group for DIY social media tips to jumpstart your digital presence. Join us where no question is too small, and no problem is too big!

If you just don’t have the patience or the time for social media, check out MOKup Media for assistance creating content, posting and engaging with your current and future followers. Your business will thank you!

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Meg Kerns

Owner and Chief Digital Strategist at MOKUp Media
Meg Kerns is the Owner and Chief Digital Strategist of MOKup Media, providing digital marketing services to small businesses nationally.

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