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Here’s Why Your Digital Presence Needs a Content Strategy

No matter what you are communicating or marketing about online, content is a critical component to success. You need great content to connect with your target audience.

Here are 5 ways an effective content strategy will boost your online presence:

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  1. Content marketing is customer centric. It is how you attract the people you want and how you build an ongoing relationship with them.
  2. You have no excuse not to publish content. Everyone can do it. Your audience knows this and is waiting to hear directly from you.
  3. Content is what populates all media channels. In addition to your owned media, such as your website or blog, it is critical to earned media like Facebook, Twitter, Instagram and LinkedIn.
  4. People want to know your entire organization. Content is how they find out.
  5. Content is how you stay relevant in real-time. People don’t expect to wait until your next regularly scheduled publication. They what to know what’s happening, when it is happening.

Online content is how everyone connects with brands. You need a plan to be part of the conversations and create the relationships that will help your brand to succeed.

Need to develop your content strategy? Here are the steps to take.

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Jill Kurtz is owner of Kurtz Digital Strategy. She works with small businesses to create successful digital marketing plans that make the best use of websites, social media, and more.

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