Productivity Tools

Productivity Tools

Tools of the Trade

No matter the brand of phone, computer or tablet you have, there are a variety of productivity tools at your immediate disposal. Choosing the best for your business and your needs is imperative for your sanity and your success. See below for the top five tools that work best for increasing your productivity from a digital perspective.

 

Productivity Tools

1: Trello

My most loved app is Trello. Trello is an online option for your ideas, goals, and notes in a place easily accessible to you and your team. You can access this platform from a computer or a mobile device. A HUGE perk for the platform is that the free option has most if not all of the features you might need to build a successful hub for your information and content. I do subscribe to the ‘Trello Gold’ option which gives me a few more perks, but I would definitely consider using and getting comfortable with the free option to start. I’ve created a mini-example board for business building that may give you an idea of how Trello can be used for business development. (You can find that board here.) The option of adding business team members is priceless. I use Trello for my content creation, sharing and approval processes with clients. This allows us to have centralized conversations while I work remotely from a home office. I have the option of customizing notifications, tagging team members and make edits to content in real time. Personally, I use Trello within our home life for things such as home projects, dinner plans, and multi-step endeavors. I’m able to add my husband as a contributor and team member to ensure that we are quite literally on the same page. I’ve also used Asana in the past, but I’ve found the platform for Trello to be a bit more user-friendly.

2: Google Calendar

I live in constant fear that I will miss a meeting or a phone call- so I write everything down. One of the apps that helps with keeping all of those ducks in a row is my calendar app. I use the Google Calendar app on my phone and my computer. I can customize the notification timing, time zone, coloring and more all within the platform. The additions sync to both my phone and my computer no matter which tool I use to input the appointment. If I have a call, I can invite others to my calendar appointment and include time, phone number or link as well as information we’re to discuss all in the same place. This removes the extra step of constantly checking email to get to calls and appointments. I’m all for fewer steps and more productivity! I would also recommend that you check out Amy Landino’s Calendar Blocking video for more information about making your google calendar work for you.

3: Headphones (with a microphone)

As we are all consistently on the go within our businesses it is important that we make the most of our time. This may mean that the important call you’re supposed to take comes when you’re inconveniently in the car. Enter the headphone with a microphone tool. I have an Android phone. I rarely put my actual phone up to my hear anymore- and no, I’m not holding important calls on speakerphone. For me, the headphones that came with the device give me great audio quality and clarity while reducing noise from the background while I’m on a call. This happens to be true to the point that I have several of the same set around the office and in my car. I’m rarely without a set of headphones and would highly recommend that you invest in noise canceling- in earbuds that offer great quaily and clarity for those times you’re on the go.

4: Slack

It makes no difference if your team is in-house or works states, or countries, away. Having the ability to discuss projects, needs, and general information with them quickly is a productive way to utilize your time. Enter Slack, a collaboration hub that helps teams to get things done. This online tool allows teams to discuss projects within specialized channels, upload projects and link other apps such as a Google drive to help share resources. As the Slack team is constantly introducing new additions to increase productivity and make workflows easier, the possibilities of productivity are endless.

5: Notes

I read recently that you can’t “hack” pen and paper, which is true. You can, however, make keeping all of those notes a little bit easier. I utilize the notes app on my phone as well as the sticky notes option on the desktop of my computer. This allows me to keep a running to-do list, as well as noting reminders in a place I know I will see, constantly. There should be no excuse for ‘forgetting’ something when it is plastered all over the place.

 

 

 

 

In conclusion, utilize apps, take notes and help your processes work toward your success, not against you!

If you have other productivity tools or hacks, please leave them in the comments below. I’d love to add to my productivity tool belt!

Platform Perfection

Platform Perfection

It’s summer!
Welcome to camp, social media camp.
There are several tents: We have
“Every Platform, Every Day” for those who are on all.the.things.
“One and Done” for those who pick one tried and true place to post.
and
“I Can’t Even” for those who have created accounts but never, ever post.

Which tent do you stay in?

Let me introduce a new tent for you. It’s called “The Perfect Platform”. Welcome
The Perfect Platform or two are unique to you and your content. A place where you can reach your audience in the most engaging way possible

Let’s discuss.

Industry Specific

Though it may not seem this way, each industry and demographic does have a primary platform that they interact with most. While there is crossover depending on the user, most industries gravitate toward one or maybe two platforms for content sharing.

LinkedIn is great for professionals. Government Contractors, Consultants, Coaches and other B2Bs will all do well to share their content on LinkedIn.  LinkedIn is NOT the place for highlighting family stories, sharing holiday photos or pictures of your lunch.

Pinterest is a good home for bloggers, vloggers or those who share how-to, actionable content. If your primary audience is the WAHM or SAHM, teacher or DIYer. Pinterest may be for you.

Instagram is ideal for visual businesses. The not-so-little sister of Facebook is a great place for those sharing travel information, fashion advice, product content, real estate, coaching information and more.

Facebook is the almost the original. Ideal for the fun stuff, Facebook is a great hub for event-based companies, those who have a demographic of remote workers, coaches, B2B and product options. Facebook is also a great resource for searching. Having a basic Facebook business page allows a business to appear in search.

Twitter is for those who are brands and businesses that have the ability to engage regularly. Twitter is a real-time conversation type platform that works well if it is interacted with often.

YouTube is clearly for video creators. Brands and businesses that have embraced video creation can utilize YouTube for sharing and engagement.

A variety of other platforms do exist apart from these but for our purposes, those listed above are the best for business use.

Pick Your Platform

Choosing a platform or two to interact with does not have to be a one-shot-wonder.

Here are a few things you can do to find your ideal platform.
-Give yourself 30-60 days to discover and learn your options
-Research your business peers and competition to see where they’re finding success
-Create content specific to each platform
-Test, test and test again. Once you gather enough information you’ll make a decision that saves you time in the long run.
-Pick something you enjoy. As you’ll be the one creating the content and engaging with your audience, do it in a place that brings you joy instead of frustration.
-Be ready to pivot.

The social landscape changes on every platform more often than we’d like. Stay engaged with your audience and your content and consistently seek out new people to follow. This will allow you to see how others are utilizing their skills for content. It may also serve as a space of inspiration for new content.

Finally, when in doubt, ask for help. Follow digital marketers and social media managers who are active. Many of them will gladly assist you with content ideas as well as sharing tips and tricks to improve your digital presence.

If you’re looking for somewhere to start or have specific questions regarding the platforms, check out MOKup Media and Meg Kerns on Twitter and Instagram. @MOKupMedia @Megokerns.