Dr. Suess and Small Business Success

Dr. Suess and Small Business Success

“Today you are you, that is truer than true.
There is no one alive who is youer than you.”

~ Dr. Suess

What can Dr. Suess teach us about small business success?  That it is your being “youer than you”
that can be a key differentiator in your success and how long it takes.  
In other words, that only you can launch and grow a small business in your own unique way, which will be different from the way anyone else does it.  Anyone.

Having worked with thousands of small business owners through the launch and growth process, I have seen this concept in action many times.  How might that play out?  Let’s take a look.

Your “Youer Than You” Attitude

Small business owners need a positive attitude to weather the ups and downs.  Here are some of my
favorite attitude quotes:

“If opportunity doesn’t knock, build a door.”  Milton Berle

“Whether you think you can or you think you can’t, you’re right.” Henry Ford

“In the depth of winter I finally learned that there was in me an invincible summer.” Albert Camus

I believe they are all true. It is your positive attitude that helps you see beyond your problems and
discover your path forward.  If you believe there are only roadblocks and brick walls in front of you, well, there are only roadblocks and brick walls in front of you. However, if you believe you can find a way around that roadblock or over that brick wall, you begin to see solutions and not just insurmountable problems.  You see your personal invincible summer in the depth of winter. What is your “youer than you” attitude? Is it more positive than

Your “Youer Than You” Perseverance

Launching and growing a small business is not easy.  Perseverance is a requirement.  You reach out to ten prospects and get ten No’s.  What do you do?  If you really believe in your product or service, you reach out to the 11th and keep going until you get your Yes!

As an example, years ago I was trying to schedule a speaker for a workshop. I knew I was asking a lot, and I did not have a lot to offer the speaker in return except the ability to give back to the community and maybe pick up a client – but honestly, picking up a client was not a given. My workshop date was getting closer, I had people registered, and I was missing a major speaker.  I got on the phone and began calling.  I was literally turned down by 10 people.  The 11th person said yes, she would speak.  I have never forgotten the awful feeling I was experiencing as I placed my 11th call, or my feeling of elation when she said, Yes!  Perseverance in action.  That experience forever changed my outlook on perseverance and how I feel as I continue to pursue
a goal that seems impossible.  I can now shake off the negativity as I move forward and achieve my goals.  Make perseverance a cornerstone of your business practices.   Do you have hour “youer than you” perseverance?

Your “Youer Than You” Action

Results require action. Endlessly thinking about your “someday” business in your mind may make you feel good, but it will not make it happen.  Educate yourself, create your business blueprint, work with professionals to help you launch and grow your business.  Results require action.  What is your “youer than you” action plan?


Launching and growing a successful business needs to be a priority in your life.  And by the way, “success”
is defined by you and it is different for every business.  Devoting time and resources to launch and grow a successful business needs to be alignment with your values, purpose, wants and deep desires. If you are not clear about this, stop.  Get clear or, honestly, bag it for now.  Without making it a priority, you may luck into success, but you probably will not. That’s okay.  Just don’t waste your time or your potential clients’ dollars.

Getting Help and Support

There are many resources to help you launch and grow your business, from “family and friends” to books to professionals who specialize in supporting small business owners. Don’t do this alone.  Get help and support.


People launch businesses every day, and many of them grow into the businesses the owners dreamed of and planned for.  Many do not. The divide is often littered with business owners who did not pay attention to their attitude, perseverance, actions and priorities, and who did not get help and support along the way.

You are “youer than you” and you are the biggest factor in the success of your business. None of the items I have written about here are insurmountable.  However, they all require you to make choices and to act. I wish you well on your small business journey and in making choices that best serve you!

If you have questions about small business startup and growth services, including Small Business Blueprint classes, 1-1 coaching or Startup and Growth Mastermind Groups, please contact me at [email protected].  Ask for a free consultation and let’s see how I can help you with your challenges.

About the Author

Robin Suomi, MBA, Founder of Startup to Growth, has worked with thousands of small business owners to start and grow their businesses through 1-1 coaching, mastermind groups, membership programs, and professional development training workshops and classes. Her passion is to help her clients become better…whatever that looks like in their lives. Check out Startup to Growth for information on Small Business Blueprint classes, Startup Masterminds and Growth Masterminds. Or email [email protected] with your questions.

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New Year’s Resolutions – Change is Life Giving

Many of us start out each new year by setting resolutions and trying to achieve them.  Many of us fail. How can we do better?

Change is Tough

First, understand that change is tough.  It is messy, filled with fear and uncertainty, and loaded with traps and pitfalls at every turn. Why? Change involves altering our behavior, our thought processes, our long-standing habits.  What we currently do, even if it’s not close to being the best for us, is perceived to be safer, easier and more comfortable than…..drum roll….CHANGE of any type!

Every time I work with a client on change, this quote comes to mind…

“Change is life giving. It helps us grow into someone greater than we already are.”

The author of this powerful quote is unknown. The number of people who have focused on the positives of change and grown into someone greater than they were before because of that change is also unknown, but I’m willing to bet that number is HUGE!  And you can be one of that group, IF you truly desire to change and are committed to making it happen.

The Process of Change

I recently read a blog post on Psychology Today by Katherine Schreiber and Heather Hausenblas, Ph.D. entitled, Why is Change So Hard?  They say that altering our behavior takes time and it often involves backtracking.  This will feel “spot on” for many of us.  What I like about this article is how they take us through the five stages of change.

Pre-Contemplation – you may be aware of a change you want to make, but you have no plans to actually do anything about it.

Contemplation – now you’re thinking about making a change.  The authors suggest you consider the advantages and disadvantages of 1) not changing, and 2) changing.  When I work with clients struggling to make a decision, I often suggest they use a simplified version of the Benjamin Franklin Decision Making Method, a Pro and Con chart.  Draw a “T” on a piece of paper, dividing it into two columns, with a place for titles at the top.  On the left side, write Pro or put in a plus sign.  On the right side, write Con or put in a minus sign. Write down your Pros and Cons, and evaluate them.

Preparation – you have committed to make a change, and you begin your planning phase. You explore different pathways to achieve your change and work out what resources will you need.

Action – you move from planning to doing.  This is where you will notice some support you, giving you positive feedback and encouragement, and some try to defeat you, telling you how wrong you are and how bad this is for you.  Lesson learned here? This is YOUR life.  Always continue to evaluate your decisions and do what is best.  It is often a time to realign your “friends.”

Maintenance – you did it!  Now you need to keep the forward momentum going.  This can be really difficult.  It is also critical!

Support Can Lead to Success

Bottom line?  Change, whether in business or your personal life, is tough. And can also be life giving.

IF you truly desire to make changes in 2018, make sure you seek support from friends, colleagues, books, or even a life or small business coach.  Please remember that truly wanting to make the change is  critical to your success.  When I help clients move through change, we work together for the success they are seeking.  We work on accountability, on moving from “two steps forward and one step back” to countless steps forward and an occasional step back (hey, they’re human and it happens!), and putting structures in place to maintain their forward movement.  It is an honor to be a part of this process with my clients!

If you have questions about change and your small business, email me at [email protected].  I would love to hear from you!


Robin Suomi, MBA, is an experienced small business expert and founder of Startup to Growth, LLC.  Working with clients through video conferencing and in-person, she helps clients answer their technical business planning questions, and also encourages them to dig deeper, dream bigger, working with them to create their Success Steps!  Check out the website for ongoing How to Start a Business and Business Plan Boot Camp classes, as well as 1-1 and mastermind small business coaching.

Also check out Startup to Growth Video Library  for additional small business training and professional development videos available to you online, anytime.  A very affordable option.


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