Social Strategy Vs. Planning

Social Strategy Vs. Planning

Teams have winning strategies. Businesses have strategies for sales and growth. Teachers have strategies for success. Where is your social strategy for your digital presence?

Social Strategy Vs. Planning

Did you know that having a social strategy and planning for your digital presence are two distinct endeavors? Planning your themes for content sharing is a must-do for digital marketing success this year. Knowing ahead of time the themes through which you will share content makes for easier creation and focused growth. You want your message to remain cohesive throughout your sharing and having a plan simplifies that process. So by all means, do some thematic and structured planning for the content you will create and share throughout the year.

Your digital strategy should be different. Your digital strategy should encompass a variety of plans to pivot, change directions, and meet the curve balls that each platform will throw. A digital strategy is your ability to be flexible and meet the demand of each platform with your content. You should be able to quickly make decisions and pivot your content or ways of sharing at the flick of a switch.

A Protection Plan

I’ve heard it said before and believe truly that if your favorite platform goes away tomorrow, where will that leave you? I do think that paying the cost of your own hosting, keeping files, videos and content separate from your platform postings is incredibly necessary. You need to have a presence on a variety of platforms. This not only opens you to a variety of new followers and connections but it allows you to pick up the pieces if something were to happen. Save your Facebook live videos, back up your YouTube creations and keep your graphics and images for later use. (ThrowbackThursday, anyone?)

As platforms change your strategy should not remain the same. Be active, be informed and be visible.

If you need help navigating the digital and social world of business in your industry- please reach out! [email protected]

The Power of Follow Through; Don’t Waste Your Connections

The Power of Follow Through; Don’t Waste Your Connections

I recently attended the Virginia Women’s Business Conference and was blown away by the amount of networking available. If you have an opportunity to attend next year, DO. IT! As a solopreneur, it is vital that I network, connect, and make myself available to potential clients and business friends. The real power is in the follow through.

Imagine the following scenario:

You attend a local chamber event or networking dinner. The evening is spent sharing your story, connecting with fellow business owners and engaging in productive conversations. You leave with more business cards than you can carry and you are psyched!

What a great evening!

Fast forward to the next business day.
You have a to-do list, clients to attend to and general work to complete. Where does the follow through fall? In short, most times it falls off the agenda.

The Power of Follow Through

You. Must. Follow. Through.
There is no other, more direct way to say it. Many of us are introverts who would much rather stay behind our computers than pick up the phone or reach out. That only hurts your business in the long game. Those connections collect dust, the business cards fade, and so do the positive first impressions. Schedule time on your calendar, before you attend the event, to follow up. That way, you will limit the excuses available for falling through on the follow through. Personally, if I meet someone and they reach out to me on the next business day, I am impressed. I am also more likely to engage with their content or their services as I feel as though I am a priority for them.

Tips for Following Through

Tip 1: Make it a date
As stated above, schedule time into your calendar for the specific purpose of following up with new connections. If you have time reserved for this task you have no excuse not to connect.

Tip 2: Make it personal
A mass email from your email client is great but impersonal. Before you “high-five the monkey” (any MailChimp users here?) reach out personally. A quick email to say thank you for their time and to inform them that you’ll be sharing some industry tips or freebies the next day is gold! It’ll also improve your open rate, I know from personal experience.

Tip 3: Don’t Sell
know you want to offer your services, product or information for a cost but doing so may cost you the connection. Instead of offering to sell your new friend something, offer to continue your conversation. Reference a question or pain point they relayed to you during your chat. BONUS TIP: It helps to make notes on the business cards you collect for this purpose.

Tip 4: Capitalize on First Impressions
Did you nail your networking chats? Are you invigorated and ready to tackle the world? If so, don’t let that positive energy go to waste. If you felt it, your new connections probably did too. Hopefully, they were impressed by your industry knowledge, enthusiasm, and professionalism. Allow those good impressions to work for you by following up in a timely, positive manner.

For example:

Hi Meghan,
Thank you for taking the time to speak with me at the Virginia Women’s Business Conference on Friday. I don’t know about you, but I am excited about 2018. I am reaching out to let you know that, as promised, you’ll be receiving the Twitter Tips and Insta-Greatness downloads in an email tomorrow. If you have any questions after receiving tomorrow’s email, please don’t hesitate to reach out. You mentioned a bit of a strategy block in planning for next year, and I completely understand- I hope those tips help! I truly enjoyed our conversation and would love to continue it if you feel that would be beneficial to you and your business.

Thank you and have a great day, 

Do you have a strategy or gold nugget of wisdom for following through on your new connections? Share it below!

I recently shared a video about this exact topic! Enjoy!
The Power of Follow Through


Strategies for Businesses Online

Strategies for Businesses Online

As we take time this month to count our blessings and be thankful, let us not forget our followers. Doomed is the business that does not interact. By nature, social media is a platform for discussion and interaction. We find all too often that businesses are collecting followers but not utilizing them as people. The following suggestions and strategies are great ways to show followers the gratitude they deserve.

Strategy 1: It’s Not About the Number

Numbers, especially large numbers, are awesome but what do they mean without engagement? In short, nothing. A large number of followers without comments, shares or likes is akin to shouting into a room before the party begins. Businesses will be much more successful if they have an active following versus one that is silent. Advertisers looking for new influencers are becoming savvier. They are starting to notice not only follower number but engagement as well. A company may well have thousands of followers, but one or two ‘likes’ per post isn’t going to cut it.

Strategy 2: Variety is Key

Variety is the spice of social media. This refers to platform usage as well as types of content. A business will want to have a presence on several platforms for many reasons. The biggest reason being that algorithms and platforms change. One day a business’ content could be performing well and the next it disappears. Whether this is due to a glitch or bug, or if it is due to a new algorithm rollout, a business’ social presence should have other avenues to share its content. When this happens, let the platform rest- post as necessary, but don’t obsess over the changes. Take the time to explore and beef up the presence on another platform.

Strategy 3: Relationships Equal ROI

Any decent digital marketer will stress the importance of storytelling and building relationships within the content. A stronger presence of content that resonates with the audience help followers to connect with a business both online and in the real world. Social media will not create new clients or be a magic money-making button. A strong digital presence will support a business’ thought leadership and subject matter expertise. It will help to build trust and create an emotional relationship with potential clients.


Social media is a necessary part of a business plan, but it will not be the only thing a business must do to bring in new business.

If you’re looking to promote your digital presence, identify strengths and weaknesses in your platforms or jumpstart your content, take part in the MOKup Media Free Digital Diagnostic. Email [email protected] to get started.

How to Build Positive Relationships Online (for your business)

How to Build Positive Relationships Online (for your business)

Dating apps and websites are at an all-time high. People find love in all kinds of places, and your consumers and clients can fall in love with your business and brand too! Don’t worry; this is not that type of blog. As we all know a sense of community, of belonging, is imperative to positive interactions. Social media in the name evokes a sense of community. The purpose of using social media in business is to help tell the story of your company and build positive relationships with your followers.

Can You Really Build Positive Relationships Online?

Like it or not, you are at a disadvantage from the beginning when building a digital presence for your business. Consumers in this day and age are not only skeptical but often distrusting of businesses on social media. Do not fear! This mountain is small, and you can climb it with a little consistent effort. Consumers today seek transparency and trust in their interactions with businesses online. So be genuine! Twitter is a huge component for the cheers and jeers type mentality as it gets rapid results. Businesses who interact professionally yet in a way that is relatable and human often find themselves with an easier path to traverse. Businesses who take a snarky or sarcastic approach (unless done very well in rare cases) can harm their brand. Mainstream media picks up on the well done, and not-so-well-done social interactions of businesses and their consumers. The ability for you to communicate exists- you simply have to start interacting.

The Best Way to Build Positive Relationships

The best way for you to build positive relationships between your brand and your consumers is to show up. Social media is not a mentality of “I made a Facebook page, bring on the followers.” but one of consistent value-added sharing. You need to show up and share regularly on your social platforms. For this reason, many businesses outsource their social strategy; it’s a full-time commitment when done correctly. Part of showing up to your followers includes being a consumer of the platform. Not only must you post consistently and with value, but you must also engage in other ways. You should be liking, sharing and commenting on posts that reflect your values or those which you support. You must spend some time getting to know your followers, their likes, and dislikes as well as other brands similar to yours that they follow. Appearing in places other than your Facebook Business Page or your Instagram feed are great ways to showcase your well-rounded social side.

Note that this is the best way, not the easiest way. As an entrepreneur, you know that good things take time and the same is true for your digital presence. If you invest your time, or your funding in creating a strong, meaningful social strategy, your foundation for building those positive relationships will be strong.

Remember, your business lives and breathes online, give it the opportunity to shine!

If you have questions or would like to learn more about creating a strong foundation for your digital presence, please email Meg Kerns at [email protected] or visit the MOKup Media YouTube Channel. You can also request a FREE digital diagnostic to assess your current social media activity!

Business Netiquette and Digital Presence

Business Netiquette and Digital Presence

How do you promote a positive digital presence as a small business or brand?

-Restaurant Berates Customer for Bad Review
-Local Business Spars with Customer Over Quality of Services
-New Brand Makes Waves with Sub Par Products

These could very well be similar headlines to some seen online just this week. Businesses could avoid these eye-catching taglines with a quick lesson in online etiquette or netiquette.

There are many opportunities on the World Wide Web when it comes to small businesses, but those opportunities can turn toxic quickly. Often, netiquette goes straight out of the window when it comes to small businesses online. Having a plan and a comprehensive understanding of internet etiquette can serve to save a business from undue criticism in a digital world.

The following tips can serve as reminders for companies and brands to improve their digital prowess and avoid common pitfalls online.

Be Present Online:

A business should have a digital presence on whatever platform makes sense for them. They should choose the platform with which they can consistently engage. Avoiding social platforms may be detrimental as customers and clients often head to the internet first when researching new brands. Companies want to ‘show up’ in more ways than simply a website.

Be Intentional:

What businesses post online should align with their brand and the goals for their digital strategy. If a company is looking to promote transparency in a behind-the-scenes approach, the published content should reflect that feeling. If they are seeking to educate, the content should be consise, clear and informative. One of the biggest blunders made by businesses is muddying their messages with an overabundance of disjointed content. Stay consistent. Stay Concise.

Be Professional:

Most business owners would not choose to have a knock-down drag-out verbal altercation with a customer in their establishment, yet we see the online equivalent all too often. In our current landscape of connectivity, the chances of a negative review or perceived experience are high. If a business is on the receiving end of such a review, defending, arguing or negatively engaging is a poor choice. On the other hand, completely ignoring the review is also a poor choice. Striking the right balance in responding can preserve a positive digital presence.

Be Patient:

Consistent and on-brand content will help to promote the overall presence of a business. It may also serve to create new warm-leads as potential customers get to know a brand. The practice of sharing content consistently and positively engaging with followers will help to genuinely and authentically build an audience. Patience is the name of the game.

Overall, netiquette follows a few golden rules: “If you don’t have anything nice to say, don’t say anything at all” as well as “Say it forget it*, write it regret it.” If businesses don’t want words to haunt them, they shouldn’t post them online. *Companies are best not to say things they don’t want online as well with the abundance of video popping up online.

If you’re looking to jumpstart your business’ presence online or have questions regarding the creation of a digital strategy or netiquette guidelines, email [email protected] for a complimentary Digital Marketing Audit. MOKup Media

How to Use Hashtags on Social Media

How to Use Hashtags on Social Media

Love them or hate them, hashtags are a reality of communicating online. Those words or phrases preceded by a hash mark (#) can make or break your social media efforts, so it is important to understand how to use them well.

Using tags is a great way to link your content to related conversations, helping more people from your target audience to find you. The right hashtag can help drive brand recognition and boost the reach of any post. They are a must for tweets and can also help your posts on other social channels.

Why Hashtags Matter

Hashtags have a place on most popular social networks, including Twitter, Facebook, Google+, Instagram, and Pinterest. The hashtag also allows you to connect with and engage other social media users based on a common theme or interest.

The hashtag is an effective way to categorize content on social media. When you use a hashtag in a message to identify a keyword or topic of interest, your post automatically becomes indexed for the term. Anyone who searches for that word or phrase can then find your relevant content. This can help you to increase the reach of any post beyond your direct followers.

Hashtag Basics

First, do your research. Know the proper way for using hashtags on the platform you will be using. Hashtags on Instagram are often focused on a description of the image. On Twitter, hashtags tend to be more focused a topic of conversation. On Facebook, the hashtags can be used, but are falling out of favor.

Search relevant keywords and see if they are used as hashtags on each platform that you plan to use. Take note of whether the content is relevant to you. (Caution: Some tags are used to mark content that you don’t want your brand associated with, so be careful!)

Make a list of tags that make sense.  Also make note of tags that would group you with content you don’t want to align with.

Pay attention to the use of hashtags by others who post related content to get a sense of the conventions. Typically, you want to use one or two hashtags in a post Twitter post and more if posting to Instagram or Pinterest.

​Best Practices

Choose just one or two hashtags to focus on in social media. These tags should speak for your brand and strengthen customer awareness.

Choose a hashtag that is both easy to remember and clear. Even though acronyms or multi-word phrases might be more specific, complicated hashtags often don’t gain the traction needed to be effective.

Create a new hashtag for online content campaigns and contests. Keep in mind, that when you create a new hashtag you are creating a new audience. That is helpful in some cases.

Campaign hashtags help to gather all the content around your campaign together. A campaign hashtag can drive participation and engagement and will also organize all the posts that are tagged with it on a hashtag page. With this approach you can easily collect entries for a promotion or contest.

Give It a Try

The best way to find your groove with hashtags is to do your research then dive in and experiment. Try different tags to find the one or two that consistently groups you with the most relevant content and gets you in front of the right audience. Experiment with the number of tags and the best placement – front, inline, or at the end.

Note what gets the most traction toward your goals. The number of “likes” if not nearly as important as getting your content in front of your target audience.