Year-End Checkup and #2018SmallBusinessGoals

Year-End Checkup and #2018SmallBusinessGoals


 Create your Small Business Success Steps for 2018!

It’s that time of year again.  It is time to review your business, look at what you did well in 2017 and also look at where you need to improve, learn from that, and set your Action Plan for 2018 – also called your Strategic Plan or your Small Business Success Steps. Whatever you call it, you really do need to do it 🙂

When I help clients with this, we typically look at:

  • Products/Services Offerings
  • New Business and Technology Trends
  • Competitor and Industry Changes
  • Marketing Strategy – Online and Offline
  • Pricing
  • Work/Life Balance

And this last category is becoming increasingly important to my clients.  We all have the same amount of time each day, and we sometimes need help to take a fresh perspective at HOW we are using our time.  I LOVE helping clients look at their values, revisit their strengths, weaknesses, opportunities and threats (SWOT), and see how they are all playing out in the business choices they make every day and how those choices impact their life outside work.  Are they living or violating their values?  It really does make a difference in how fulfilled we are as business owners.

Some typical themes that emerge are:

  • Should I consider an online product?  Everyone else is! And my initial response is almost always: So what? Let’s look at YOU, YOUR business, and see if this makes sense for YOU!
  • There are more competitors in my space. How can I compete against them?
  • My business is growing.  I’m stretched too thin.  The reasons I started this business are being lost.  What can I do?  I’m not happy.
  • I just don’t like Social Media, at all.  Do I NEED to get involved with Social Media?
  • I can’t do it all.  I’m overwhelmed.  Help me set my priorities and create focused goals for 2018.
  • I really missed the mark on that new product line.  I need to re-evaluate.

We cover these topics and so many others with small business owners just like you.  Or you can do this on your own.  Either way, make sure you evaluate last year and create a plan for the new year!  If you have any questions about this blog or any of our products/services, please contact Startup to Growth, LLC at [email protected]

Robin Suomi, MBA, is an experienced small business expert and founder of Startup to Growth, LLC.  She helps clients answer their technical business planning questions, and also encourages them to dig deeper, dream bigger, working with them to create their Success Steps!  Check out the website for ongoing How to Start a Business and Business Plan Boot Camp classes, as well as 1-1 and mastermind small business coaching.

Also check out Startup to Growth Video Library  for additional small business training and professional development videos available to you online, anytime.  A very affordable option.

It’s Hell Being An Entrepreneur – It’s Easy To Overwork

It’s Hell Being An Entrepreneur – It’s Easy To Overwork

As a life coach I talk about healthy boundaries quite a bit. But as a “struggling” entrepreneur it’s easy to lose this concept in the need and desire to create success and abundance in my professional world. I grew up with parents who had a strong work ethic. “Hard work will bring you success.” That was their belief, mantra and life motto for everything. Well, as an adult, I agree with that to an extent, but I also believe in balance. How do we find balance as a business owner?

We take our work home. We wake up in the middle of the night with a great fb ad. We answer our phones at dinner and after hours. The social media is on 24/7 just like our brains. When to turn it all of? How? Why?

I don’t know about you, but I need down time. I need “me” time. I need “we” time. I need exercise time. I need mental health time. And I need creative time. If I don’t block out times for these things, I will burn out, ruin relationships, and become a shell of the person I truly want to be. I tell all of my clients that “they” matter. They are not more important than anyone else – but just as important as everyone else. So, why is this concept so difficult to create in my business world?

As I write this, I haven’t blocked off time to exercise/ride horses for next week. So, off I go to my iPad to make sure I don’t book clients or networking functions on these days/times. I need to commit and remind myself that I am not being lazy or selfish by blocking time out of my calendar for me/we/creative/mental health time. I am in this for the long haul. Remembering that no matter how hard I work today, there will always be more work tomorrow. Knowing that I deserve balance in my life. Without balance there is no “happy” and I’m all about finding my HAPPY!

If you’re reading this and you’re an entrepreneur, make sure you create balance in your life. It’s easy to overwork…

Cindy Battino, owner of Transformational Healing, is a Transformational Life Coach and Energy Worker.