Welcome to camp, social media camp.
There are several tents: We have
“Every Platform, Every Day” for those who are on all.the.things.
“One and Done” for those who pick one tried and true place to post.
“I Can’t Even” for those who have created accounts but never, ever post.
Which tent do you stay in?
Let me introduce a new tent for you. It’s called “The Perfect Platform”. Welcome
The Perfect Platform or two are unique to you and your content. A place where you can reach your audience in the most engaging way possible
Though it may not seem this way, each industry and demographic does have a primary platform that they interact with most. While there is crossover depending on the user, most industries gravitate toward one or maybe two platforms for content sharing.
LinkedIn is great for professionals. Government Contractors, Consultants, Coaches and other B2Bs will all do well to share their content on LinkedIn. LinkedIn is NOT the place for highlighting family stories, sharing holiday photos or pictures of your lunch.
Pinterest is a good home for bloggers, vloggers or those who share how-to, actionable content. If your primary audience is the WAHM or SAHM, teacher or DIYer. Pinterest may be for you.
Instagram is ideal for visual businesses. The not-so-little sister of Facebook is a great place for those sharing travel information, fashion advice, product content, real estate, coaching information and more.
Facebook is the almost the original. Ideal for the fun stuff, Facebook is a great hub for event-based companies, those who have a demographic of remote workers, coaches, B2B and product options. Facebook is also a great resource for searching. Having a basic Facebook business page allows a business to appear in search.
Twitter is for those who are brands and businesses that have the ability to engage regularly. Twitter is a real-time conversation type platform that works well if it is interacted with often.
YouTube is clearly for video creators. Brands and businesses that have embraced video creation can utilize YouTube for sharing and engagement.
A variety of other platforms do exist apart from these but for our purposes, those listed above are the best for business use.
Pick Your Platform
Choosing a platform or two to interact with does not have to be a one-shot-wonder.
Here are a few things you can do to find your ideal platform.
-Give yourself 30-60 days to discover and learn your options
-Research your business peers and competition to see where they’re finding success
-Create content specific to each platform
-Test, test and test again. Once you gather enough information you’ll make a decision that saves you time in the long run.
-Pick something you enjoy. As you’ll be the one creating the content and engaging with your audience, do it in a place that brings you joy instead of frustration.
-Be ready to pivot.
The social landscape changes on every platform more often than we’d like. Stay engaged with your audience and your content and consistently seek out new people to follow. This will allow you to see how others are utilizing their skills for content. It may also serve as a space of inspiration for new content.
Finally, when in doubt, ask for help. Follow digital marketers and social media managers who are active. Many of them will gladly assist you with content ideas as well as sharing tips and tricks to improve your digital presence.
If you’re looking for somewhere to start or have specific questions regarding the platforms, check out MOKup Media and Meg Kerns on Twitter and Instagram. @MOKupMedia @Megokerns.
Dating apps and websites are at an all-time high. People find love in all kinds of places, and your consumers and clients can fall in love with your business and brand too! Don’t worry; this is not that type of blog. As we all know a sense of community, of belonging, is imperative to positive interactions. Social media in the name evokes a sense of community. The purpose of using social media in business is to help tell the story of your company and build positive relationships with your followers.
Can You Really Build Positive Relationships Online?
Like it or not, you are at a disadvantage from the beginning when building a digital presence for your business. Consumers in this day and age are not only skeptical but often distrusting of businesses on social media. Do not fear! This mountain is small, and you can climb it with a little consistent effort. Consumers today seek transparency and trust in their interactions with businesses online. So be genuine! Twitter is a huge component for the cheers and jeers type mentality as it gets rapid results. Businesses who interact professionally yet in a way that is relatable and human often find themselves with an easier path to traverse. Businesses who take a snarky or sarcastic approach (unless done very well in rare cases) can harm their brand. Mainstream media picks up on the well done, and not-so-well-done social interactions of businesses and their consumers. The ability for you to communicate exists- you simply have to start interacting.
The Best Way to Build Positive Relationships
The best way for you to build positive relationships between your brand and your consumers is to show up. Social media is not a mentality of “I made a Facebook page, bring on the followers.” but one of consistent value-added sharing. You need to show up and share regularly on your social platforms. For this reason, many businesses outsource their social strategy; it’s a full-time commitment when done correctly. Part of showing up to your followers includes being a consumer of the platform. Not only must you post consistently and with value, but you must also engage in other ways. You should be liking, sharing and commenting on posts that reflect your values or those which you support. You must spend some time getting to know your followers, their likes, and dislikes as well as other brands similar to yours that they follow. Appearing in places other than your Facebook Business Page or your Instagram feed are great ways to showcase your well-rounded social side.
Note that this is the best way, not the easiest way. As an entrepreneur, you know that good things take time and the same is true for your digital presence. If you invest your time, or your funding in creating a strong, meaningful social strategy, your foundation for building those positive relationships will be strong.
Remember, your business lives and breathes online, give it the opportunity to shine!
If you have questions or would like to learn more about creating a strong foundation for your digital presence, please email Meg Kerns at [email protected] or visit the MOKup Media YouTube Channel. You can also request a FREE digital diagnostic to assess your current social media activity!
How do you promote a positive digital presence as a small business or brand?
-Restaurant Berates Customer for Bad Review
-Local Business Spars with Customer Over Quality of Services
-New Brand Makes Waves with Sub Par Products
These could very well be similar headlines to some seen online just this week. Businesses could avoid these eye-catching taglines with a quick lesson in online etiquette or netiquette.
There are many opportunities on the World Wide Web when it comes to small businesses, but those opportunities can turn toxic quickly. Often, netiquette goes straight out of the window when it comes to small businesses online. Having a plan and a comprehensive understanding of internet etiquette can serve to save a business from undue criticism in a digital world.
The following tips can serve as reminders for companies and brands to improve their digital prowess and avoid common pitfalls online.
Be Present Online:
A business should have a digital presence on whatever platform makes sense for them. They should choose the platform with which they can consistently engage. Avoiding social platforms may be detrimental as customers and clients often head to the internet first when researching new brands. Companies want to ‘show up’ in more ways than simply a website.
What businesses post online should align with their brand and the goals for their digital strategy. If a company is looking to promote transparency in a behind-the-scenes approach, the published content should reflect that feeling. If they are seeking to educate, the content should be consise, clear and informative. One of the biggest blunders made by businesses is muddying their messages with an overabundance of disjointed content. Stay consistent. Stay Concise.
Most business owners would not choose to have a knock-down drag-out verbal altercation with a customer in their establishment, yet we see the online equivalent all too often. In our current landscape of connectivity, the chances of a negative review or perceived experience are high. If a business is on the receiving end of such a review, defending, arguing or negatively engaging is a poor choice. On the other hand, completely ignoring the review is also a poor choice. Striking the right balance in responding can preserve a positive digital presence.
Consistent and on-brand content will help to promote the overall presence of a business. It may also serve to create new warm-leads as potential customers get to know a brand. The practice of sharing content consistently and positively engaging with followers will help to genuinely and authentically build an audience. Patience is the name of the game.
Overall, netiquette follows a few golden rules: “If you don’t have anything nice to say, don’t say anything at all” as well as “Say it forget it*, write it regret it.” If businesses don’t want words to haunt them, they shouldn’t post them online. *Companies are best not to say things they don’t want online as well with the abundance of video popping up online.
If you’re looking to jumpstart your business’ presence online or have questions regarding the creation of a digital strategy or netiquette guidelines, email [email protected] for a complimentary Digital Marketing Audit. MOKup Media