Sharing content with your target customer that is about you and your services is the easy part of using social media. Finding relevant content that will demonstrate that you are interested in more than selling yourself is more challenging.
To be truly social, you need to provide information that goes beyond that. You need to share content that is meaningful to your audience. The good news is that there are several tools out there that can help.
“Content curation” is the generally used term for finding content that your audience cares about. Successful content curation starts with knowing your audience well.
- What does your target audience care about?
- What are their interests?
- What can you help them understand?
Once you have a deep understanding of what matters to your audience, you then need the right tool to help you discover great content to share.
This is a free tool that is great for finding content across the web. With this free tool, you can create daily alerts based on keywords or phrases. You can also review content aggregated under many topics set up in Google Alerts.
Scoop.it provides you with recommendations based on categories that you select within your account. It also allows you pull content from what others in the platform have shared. Like Google Alerts, Scoop.it sends out a daily update of topics that you can follow to find relevant content. Both free and paid accounts are available.
Hootsuite is a widely used platform that lets you set up streams to monitor conversations around specific topics and much more. In addition to finding content, you can easily find people who are interested in your brand.
Buffer is highly regarded for its capacity to find relevant content across the internet. As with many social media tools, there is a free version and a paid version that offers more features.
Give these tools a try to determine what is most helpful. You may find that you use more than one of them to get the best content for sharing.
Also look for other resources that are directly related to your industry. There are many industry-specific places that collect information from across the web.
As you find information to share, don’t just share links. Add your own thoughts and commentary. “I thought this was an interesting way to…” “This article has great ideas for…” “Don’t do this…” These snippets ensure that you are keeping yourself relevant to the conversation.