It is easy to stand in front of a potential client and tout all of the wonderful things you’re able to do. It’s difficult to stand in front of that same potential client and be honest about your capabilities. This is why it is so important to have a network of resources you can draw from to meet a client’s needs. This is why you need to know your limits.
You’re Not One Size
“The world is my oyster.”
“My ideal client is everyone.”
“I can do it all, don’t you worry.”
Have you heard these statements? If so, I hope you ran as far away as your business suit would take you. This is the hallmark of a business without a niche, without an ideal client and frankly, potentially, without a clue! This usually means that they’re going to try and fit you into a “one size fits all” business plan. That type of plan may harm the growth of your business. Your business isn’t one-size-fits-all, so why would you choose to delegate tasks to someone who is.
We All Have Limits
Early in the growth of your company you probably reached a breaking point. Sleep was elusive, time was beyond limited and there were tasks you avoided simply because “you didn’t wanna.” Are you still in those days? Are you wrestling with the idea of hiring a dedicated marketing person, accountant or virtual assistant? Think about it this way, you can only fill a cup to a certain point. Once full the glass begins to spill over and you miss out on all the great stuff you could have consumed. Business is similar. Opportunities will continue to present themselves but if you’re bogged down with doing all-the-things (i.e. social media posts, email follow up or invoicing) you’re going to miss out on potential growth. Without knowing your limits you end up restricting your potential.
Stay in Your Lane
This is not to discourage you from stepping out of your comfort zone or discovering new avenues for growth. Stay in your lane in terms of your skills and abilities. If you’re a digital marketer but you don’t excel in Facebook Advertising, don’t go there. If you’re an awesome landscaping company but you don’t design pool structures, don’t. Stick to beautifying the land and leave the aquatics to those who know. This is where the need for a strong network resides. When asked, instead of saying “No” and leaving the conversation there, you can confidently say “That isn’t somewhere we specialize but if you’d like I can put you in contact with two or three vendors who excel in that space.” BOOM! You’ve done three things here:
1 – Helped make your potential client confident that you know your limits
2- Strengthened the relationship with a networking buddy
3 – Lowered the potential for a headache when you’re in over your head down the road
Embrace & Grow
Embracing your limits doesn’t have to mean saying “no” to the fun stuff. It means saying “yes” to all of those things you rock. So always remember: Know (your limits), Delegate (where you can) and Grow (onward and upward)!
If you’re struggling in a potential area of delegation, reach out! I’d be honored to help where I can and put you in contact with a rockstar who could give you more time in your week. Drop me an email at [email protected] or connect with me instantly on Instagram and Twitter!
“Social Media Times, They Are A-Changing”
Just when we think we’ve figured out how our digital presence is performing, things change… again. The innate nature of digital media is that it has the ability to pivot and adhere to the ever-changing confines of accepted use on the internet. Gone are the days when we started every Facebook post with “Meg Kerns is…” In their place stands a preference for posting articles, value added content and updates with blog-like acuity. Businesses wouldn’t dream of posting an ‘is’ update on Facebook for fear of being labeled ‘digitally inept.’ So that begs the question, why are they fighting against the next trail?
Is Video Here to Stay?
Video is assumed to be the next bandwagon effect of digital marketing. If you look deeper, we’ve pointed toward video since the birth of the digital sphere. Books such as The Victorian Internet by Tom Standage have taught us much. Highlighting the ability for digital media to move forward as our greatest advantage in learning and growing. Utilizing video as a means of storytelling and relationship building from a business perspective is almost obvious, so why the push-back? Put yourself in the shoes of a current business owner. They hear that they must have a digital presence, use photos and curated content of a visual sense and now their primary focus should be video, they may be understandably burnt out. A significant number of business owners are planting their feet behind their own lines in the sand and refusing to incorporate video. This being to their ultimate detriment.
The Case for Video
A business’ followers are finding content primarily on their home feeds when they scroll through Facebook. It is the job of the business to create content that causes the user to pause. They then hope to digest the content ultimately leading to some sort of positive action. Originally, businesses were using wording along with colorful, eye-catching images to gain the attention of followers and potential clients/customers. Look at the feed of the majority of Facebook’s users, one might notice an abundance of colorful, eye-catching content. This overabundance makes most people immune to its certain charms.
Enter video; Facebook has the advantage of automatically setting videos to begin playing. This forces the user’s eyes to momentarily pause in order to register the moving images. That may be all it takes to make a decision in continuing through the video’s entirety or scrolling past. If a business’ video is entertaining or interesting enough they’re hooked. They’ve captured their audience and can then request a call to action that is favorable to their goals. Without this video engagement, business posts are relying on the follower entirely instead of pushing them toward a specific action.
If given two options, a stagnant yet well-crafted image versus a mediocre video, the video will almost always outrank the image in terms of engagement and visibility due to the platform’s preference for video content.
In the end, if a business wants to remain relevant, transparent and authentic they need to begin utilizing video or risk burial under the myriad of content being pushed out every minute vying for attention.
So, let us ask again- why aren’t you using video?
If you’d like to learn more about using video as a business, please jump over to YouTube and check out the Business BootyKick Series! I look forward to answering any of your questions and offering you a free social media diagnostic to get started!
How do you promote a positive digital presence as a small business or brand?
-Restaurant Berates Customer for Bad Review
-Local Business Spars with Customer Over Quality of Services
-New Brand Makes Waves with Sub Par Products
These could very well be similar headlines to some seen online just this week. Businesses could avoid these eye-catching taglines with a quick lesson in online etiquette or netiquette.
There are many opportunities on the World Wide Web when it comes to small businesses, but those opportunities can turn toxic quickly. Often, netiquette goes straight out of the window when it comes to small businesses online. Having a plan and a comprehensive understanding of internet etiquette can serve to save a business from undue criticism in a digital world.
The following tips can serve as reminders for companies and brands to improve their digital prowess and avoid common pitfalls online.
Be Present Online:
A business should have a digital presence on whatever platform makes sense for them. They should choose the platform with which they can consistently engage. Avoiding social platforms may be detrimental as customers and clients often head to the internet first when researching new brands. Companies want to ‘show up’ in more ways than simply a website.
What businesses post online should align with their brand and the goals for their digital strategy. If a company is looking to promote transparency in a behind-the-scenes approach, the published content should reflect that feeling. If they are seeking to educate, the content should be consise, clear and informative. One of the biggest blunders made by businesses is muddying their messages with an overabundance of disjointed content. Stay consistent. Stay Concise.
Most business owners would not choose to have a knock-down drag-out verbal altercation with a customer in their establishment, yet we see the online equivalent all too often. In our current landscape of connectivity, the chances of a negative review or perceived experience are high. If a business is on the receiving end of such a review, defending, arguing or negatively engaging is a poor choice. On the other hand, completely ignoring the review is also a poor choice. Striking the right balance in responding can preserve a positive digital presence.
Consistent and on-brand content will help to promote the overall presence of a business. It may also serve to create new warm-leads as potential customers get to know a brand. The practice of sharing content consistently and positively engaging with followers will help to genuinely and authentically build an audience. Patience is the name of the game.
Overall, netiquette follows a few golden rules: “If you don’t have anything nice to say, don’t say anything at all” as well as “Say it forget it*, write it regret it.” If businesses don’t want words to haunt them, they shouldn’t post them online. *Companies are best not to say things they don’t want online as well with the abundance of video popping up online.
If you’re looking to jumpstart your business’ presence online or have questions regarding the creation of a digital strategy or netiquette guidelines, email [email protected] for a complimentary Digital Marketing Audit. MOKup Media
As a life coach I talk about healthy boundaries quite a bit. But as a “struggling” entrepreneur it’s easy to lose this concept in the need and desire to create success and abundance in my professional world. I grew up with parents who had a strong work ethic. “Hard work will bring you success.” That was their belief, mantra and life motto for everything. Well, as an adult, I agree with that to an extent, but I also believe in balance. How do we find balance as a business owner?
We take our work home. We wake up in the middle of the night with a great fb ad. We answer our phones at dinner and after hours. The social media is on 24/7 just like our brains. When to turn it all of? How? Why?
I don’t know about you, but I need down time. I need “me” time. I need “we” time. I need exercise time. I need mental health time. And I need creative time. If I don’t block out times for these things, I will burn out, ruin relationships, and become a shell of the person I truly want to be. I tell all of my clients that “they” matter. They are not more important than anyone else – but just as important as everyone else. So, why is this concept so difficult to create in my business world?
As I write this, I haven’t blocked off time to exercise/ride horses for next week. So, off I go to my iPad to make sure I don’t book clients or networking functions on these days/times. I need to commit and remind myself that I am not being lazy or selfish by blocking time out of my calendar for me/we/creative/mental health time. I am in this for the long haul. Remembering that no matter how hard I work today, there will always be more work tomorrow. Knowing that I deserve balance in my life. Without balance there is no “happy” and I’m all about finding my HAPPY!
If you’re reading this and you’re an entrepreneur, make sure you create balance in your life. It’s easy to overwork…
Cindy Battino, owner of Transformational Healing, is a Transformational Life Coach and Energy Worker.