Platform Perfection

Platform Perfection

It’s summer!
Welcome to camp, social media camp.
There are several tents: We have
“Every Platform, Every Day” for those who are on all.the.things.
“One and Done” for those who pick one tried and true place to post.
“I Can’t Even” for those who have created accounts but never, ever post.

Which tent do you stay in?

Let me introduce a new tent for you. It’s called “The Perfect Platform”. Welcome
The Perfect Platform or two are unique to you and your content. A place where you can reach your audience in the most engaging way possible

Let’s discuss.

Industry Specific

Though it may not seem this way, each industry and demographic does have a primary platform that they interact with most. While there is crossover depending on the user, most industries gravitate toward one or maybe two platforms for content sharing.

LinkedIn is great for professionals. Government Contractors, Consultants, Coaches and other B2Bs will all do well to share their content on LinkedIn.  LinkedIn is NOT the place for highlighting family stories, sharing holiday photos or pictures of your lunch.

Pinterest is a good home for bloggers, vloggers or those who share how-to, actionable content. If your primary audience is the WAHM or SAHM, teacher or DIYer. Pinterest may be for you.

Instagram is ideal for visual businesses. The not-so-little sister of Facebook is a great place for those sharing travel information, fashion advice, product content, real estate, coaching information and more.

Facebook is the almost the original. Ideal for the fun stuff, Facebook is a great hub for event-based companies, those who have a demographic of remote workers, coaches, B2B and product options. Facebook is also a great resource for searching. Having a basic Facebook business page allows a business to appear in search.

Twitter is for those who are brands and businesses that have the ability to engage regularly. Twitter is a real-time conversation type platform that works well if it is interacted with often.

YouTube is clearly for video creators. Brands and businesses that have embraced video creation can utilize YouTube for sharing and engagement.

A variety of other platforms do exist apart from these but for our purposes, those listed above are the best for business use.

Pick Your Platform

Choosing a platform or two to interact with does not have to be a one-shot-wonder.

Here are a few things you can do to find your ideal platform.
-Give yourself 30-60 days to discover and learn your options
-Research your business peers and competition to see where they’re finding success
-Create content specific to each platform
-Test, test and test again. Once you gather enough information you’ll make a decision that saves you time in the long run.
-Pick something you enjoy. As you’ll be the one creating the content and engaging with your audience, do it in a place that brings you joy instead of frustration.
-Be ready to pivot.

The social landscape changes on every platform more often than we’d like. Stay engaged with your audience and your content and consistently seek out new people to follow. This will allow you to see how others are utilizing their skills for content. It may also serve as a space of inspiration for new content.

Finally, when in doubt, ask for help. Follow digital marketers and social media managers who are active. Many of them will gladly assist you with content ideas as well as sharing tips and tricks to improve your digital presence.

If you’re looking for somewhere to start or have specific questions regarding the platforms, check out MOKup Media and Meg Kerns on Twitter and Instagram. @MOKupMedia @Megokerns.

How to Use Hashtags on Social Media

How to Use Hashtags on Social Media

Love them or hate them, hashtags are a reality of communicating online. Those words or phrases preceded by a hash mark (#) can make or break your social media efforts, so it is important to understand how to use them well.

Using tags is a great way to link your content to related conversations, helping more people from your target audience to find you. The right hashtag can help drive brand recognition and boost the reach of any post. They are a must for tweets and can also help your posts on other social channels.

Why Hashtags Matter

Hashtags have a place on most popular social networks, including Twitter, Facebook, Google+, Instagram, and Pinterest. The hashtag also allows you to connect with and engage other social media users based on a common theme or interest.

The hashtag is an effective way to categorize content on social media. When you use a hashtag in a message to identify a keyword or topic of interest, your post automatically becomes indexed for the term. Anyone who searches for that word or phrase can then find your relevant content. This can help you to increase the reach of any post beyond your direct followers.

Hashtag Basics

First, do your research. Know the proper way for using hashtags on the platform you will be using. Hashtags on Instagram are often focused on a description of the image. On Twitter, hashtags tend to be more focused a topic of conversation. On Facebook, the hashtags can be used, but are falling out of favor.

Search relevant keywords and see if they are used as hashtags on each platform that you plan to use. Take note of whether the content is relevant to you. (Caution: Some tags are used to mark content that you don’t want your brand associated with, so be careful!)

Make a list of tags that make sense.  Also make note of tags that would group you with content you don’t want to align with.

Pay attention to the use of hashtags by others who post related content to get a sense of the conventions. Typically, you want to use one or two hashtags in a post Twitter post and more if posting to Instagram or Pinterest.

​Best Practices

Choose just one or two hashtags to focus on in social media. These tags should speak for your brand and strengthen customer awareness.

Choose a hashtag that is both easy to remember and clear. Even though acronyms or multi-word phrases might be more specific, complicated hashtags often don’t gain the traction needed to be effective.

Create a new hashtag for online content campaigns and contests. Keep in mind, that when you create a new hashtag you are creating a new audience. That is helpful in some cases.

Campaign hashtags help to gather all the content around your campaign together. A campaign hashtag can drive participation and engagement and will also organize all the posts that are tagged with it on a hashtag page. With this approach you can easily collect entries for a promotion or contest.

Give It a Try

The best way to find your groove with hashtags is to do your research then dive in and experiment. Try different tags to find the one or two that consistently groups you with the most relevant content and gets you in front of the right audience. Experiment with the number of tags and the best placement – front, inline, or at the end.

Note what gets the most traction toward your goals. The number of “likes” if not nearly as important as getting your content in front of your target audience.