It is easy to stand in front of a potential client and tout all of the wonderful things you’re able to do. It’s difficult to stand in front of that same potential client and be honest about your capabilities. This is why it is so important to have a network of resources you can draw from to meet a client’s needs. This is why you need to know your limits.
You’re Not One Size
“The world is my oyster.”
“My ideal client is everyone.”
“I can do it all, don’t you worry.”
Have you heard these statements? If so, I hope you ran as far away as your business suit would take you. This is the hallmark of a business without a niche, without an ideal client and frankly, potentially, without a clue! This usually means that they’re going to try and fit you into a “one size fits all” business plan. That type of plan may harm the growth of your business. Your business isn’t one-size-fits-all, so why would you choose to delegate tasks to someone who is.
We All Have Limits
Early in the growth of your company you probably reached a breaking point. Sleep was elusive, time was beyond limited and there were tasks you avoided simply because “you didn’t wanna.” Are you still in those days? Are you wrestling with the idea of hiring a dedicated marketing person, accountant or virtual assistant? Think about it this way, you can only fill a cup to a certain point. Once full the glass begins to spill over and you miss out on all the great stuff you could have consumed. Business is similar. Opportunities will continue to present themselves but if you’re bogged down with doing all-the-things (i.e. social media posts, email follow up or invoicing) you’re going to miss out on potential growth. Without knowing your limits you end up restricting your potential.
Stay in Your Lane
This is not to discourage you from stepping out of your comfort zone or discovering new avenues for growth. Stay in your lane in terms of your skills and abilities. If you’re a digital marketer but you don’t excel in Facebook Advertising, don’t go there. If you’re an awesome landscaping company but you don’t design pool structures, don’t. Stick to beautifying the land and leave the aquatics to those who know. This is where the need for a strong network resides. When asked, instead of saying “No” and leaving the conversation there, you can confidently say “That isn’t somewhere we specialize but if you’d like I can put you in contact with two or three vendors who excel in that space.” BOOM! You’ve done three things here:
1 – Helped make your potential client confident that you know your limits
2- Strengthened the relationship with a networking buddy
3 – Lowered the potential for a headache when you’re in over your head down the road
Embrace & Grow
Embracing your limits doesn’t have to mean saying “no” to the fun stuff. It means saying “yes” to all of those things you rock. So always remember: Know (your limits), Delegate (where you can) and Grow (onward and upward)!
If you’re struggling in a potential area of delegation, reach out! I’d be honored to help where I can and put you in contact with a rockstar who could give you more time in your week. Drop me an email at [email protected] or connect with me instantly on Instagram and Twitter!