12 Tools of Social Media

12 Tools of Social Media

Tis the season, and I don’t mean the holiday season.
Tis the season for setting your social media sights right for 2019. Many business owners are working to set goals and make big plans for the coming year. If you haven’t started, you may want to get to it as Q1 is right around the corner.

Getting new business tends to be the focus for many business owners, but often they forget the importance of nurturing repeat clients/customers. This alongside promoting a healthy and valuable social presence is incredibly necessary. As many business owners are bootstrapping their way to success in the beginning, they may not have the resources available to hire a company to take over their digital presence for them.

For that, I present to you the 12 Tools of Social Media!
I’ve compiled many of my tools and tips here for you to use as a resource for DIY-ing your social presence for your brand or business. Best of all, they’re all FREE in some fashion.

Trello

Trello is a fantastic app for workflow capabilities. It allows you to create, save and edit right in the app itself. It can be accessed on your computer or on your phone for ease and convenience. I use Trello to plan content for the month. My clients are then able to view, edit and comment on any changes they may need. This is a great resource for planning, organizing and collaborating beyond social media as well. Many businesses upgrade to the paid Trello plan for added options and customization. Here’s a business builder’s example board for you to view.

Image Creation Resource

Images and videos are king on digital platforms. The idea is that you want to get followers and potential followers to stop scrolling long enough to consume your content. For that, you’ll need compelling, on-brand content, usually in the form of images. I use Canva and PicMonkey as my two main image creation platforms. They both allow you to create images based on the correct sizes for each platform. You can layer text, edit photos, and create all new graphics that will help to promote your business, brand or products. Best of all, they are also available on your phone for on-the-go access.

Image Library Resource

In order to create great images, you need to have great images. Where can you get great images that are free for commercial use? Aside from spending hours taking, editing and creating new images or paying TONS of money on stock photo sites, you can visit Unsplash or Pixabay to find many images that are royalty free. Please do NOT copy images off of Google as they the majority have copyright protections that prohibit their use by the general public. Always check the permissions for the photos you find and use and when in doubt, ask the author.

Facebook Scheduler

As much as one might like to spend time scrolling Facebook, the reality is that business is-a-calling. There are other needs that require tending apart from social media. If you’ve created content that is evergreen, it may be smart for you to schedule it out to save some time. Nothing beats hitting “publish” live but the days fill up quickly and time needs to be saved wherever it can. Facebook offers a native scheduler that will publish content on your business pages or within your group to make this process easier. Bonus: it won’t say “posted by a third party” when your post goes live!

TweetDeck

Much like Facebook has a scheduler build into the platform, Twitter has something similar. TweetDeck allows you to schedule out evergreen content tweets that you’d like to utilize for your posts. I always recommend interacting live on Twitter daily, but if you’d like to fill the gaps with evergreen or curated content, TweetDeck is great for that.

Instagram Hashtags

You can use up to 30 hashtags on Instagram. The sweet spot seems to be somewhere between 14 and 29 hashtags. There should be a mix of general, niche and industry tags peppered in. A hot tip for these tags is to keep a list, or note, in your phone of the 10 tags you use regularly. Then you can add, remove or update them once you have copied and pasted them into your Instagram post. This is a way to save you time and a potential insta-headache.

Content on the Go

Your phone is the best and most convenient camera you have for on-the-go content. Use that little pocket camera’s capabilities for Instagram stories, capturing photos that you can use later as well as checking in and posting when you have a few minutes. I love using my phone for Twitter as I can interact quickly and in real time. You pay oodles of dollars for that phone, make it work for you too!

Funny Holidays or Days of Note

Do you always forget “Talk like a Pirate Day” (it’s September 19th, by the way) or “Administrative Assistant’s Day”? There is a resource I use when creating content for each month which is called Days of the Year. It lists multiple fun and interesting holidays for every day of the year. When you’re stuck for lighthearted content, pop over and see what’s going on that day! You’ll be surprised what you find!

Feedly

Content curation should be a good portion of the content shared. An excellent way to showcase great work that others have created is by filtering industry-specific content through Feedly. Feedly is a site where you can curate and peruse article, videos and more based on interest or keywords. You can save these searches to get daily updates and stay on top of the day’s trending topics.

Tribe

A tribe is an important part of your social presence. Connect with others in your industry, networking group or in Facebook groups that you can build connections with as a business owner. These connections, when invested in you and your success, will be more likely to read, like and share your content. Don’t forget to reciprocate. Share, like and comment on the content of those you work with, admire and support. Social media is meant to be social!

Email List

Your social media presence is at the behest of the platforms in which it resides. That’s why it is so important to have a website where you can cultivate an email list. This list will serve as your foot in the door to more eyes on your content. You can share updates, give reminders and funnel your readers toward becoming paying clients or referral sources.

The Social Suite Group

Join a free group on Facebook to connect, network and learn tricks of the trade in any industry. If you’ve thought of it, there has probably been a group created for it. Personally, the Social Suite Group is a free Facebook group for DIY social media tips to jumpstart your digital presence. Join us where no question is too small, and no problem is too big!

If you just don’t have the patience or the time for social media, check out MOKup Media for assistance creating content, posting and engaging with your current and future followers. Your business will thank you!

Voice | A Brand’s Personality

Voice | A Brand’s Personality

Voice vs. Tone

The easiest way for you to make a “name” for your brand online is to stand for something. Have a personality and a voice. The voice of your brand can be described as the personality of your brand. If you were to describe your brand as a person, what words would you use? What adjectives would you attribute to your brand? Is your brand funny, professional, sarcastic or friendly? These descriptors will help you to define the way you speak to your followers on your social media platforms.

Your tone is comprised of the audience, situation and channel you’re interacting on as your brand. This tone may change depending on the gravity of a situation or the intended purpose of the conversation. Your brand will have one voice, but the potential for many tones. Much like you would change the way you speak to your best friends versus the CEO of a fortune 500 company, so will your brand’s tone change.

Defining your voice

  1. Choose three words that embody your brand:
    ex: Professional, Educational and Relatable
  2. Limit those words to narrow your brand’s personality:
    Professional, but not cocky
    Educational, but not boring
    Relatable, but not dorky
  3. Read over your three words while looking at the visual branding for your business. Do the visuals of color, typeface and overall feeling align with the three words you’ve chosen for your brand?  If so, you’ve got it! If not, it’s time to revisit one or the other.

Mastering your tone

As a brand, you’ll want to be prepared to respond to followers in a variety of situations. A great way to hone your brand’s tone is to participate in real-time experiences online. This will help you to respond and converse with your brand in mind. Think about how you speak about your brand to potential clients and investors. That will help you to embody the brand as a personality online. The best way for this practice to become second nature is to continually practice speaking as your brand instead of about your brand.

Need help?

If you are finding difficulty in determining your brand’s voice or specific tones, please reach out! We at MOKup Media would be happy to sit down with you for a session to discuss and define your brand’s voice and the goals you have for conversing online. The digital space is a welcoming playground if you know the rules. We’ll happily be your guide! You can find us on Twitter, Instagram and Facebook!

How to Use Hashtags on Social Media

How to Use Hashtags on Social Media

Love them or hate them, hashtags are a reality of communicating online. Those words or phrases preceded by a hash mark (#) can make or break your social media efforts, so it is important to understand how to use them well.

Using tags is a great way to link your content to related conversations, helping more people from your target audience to find you. The right hashtag can help drive brand recognition and boost the reach of any post. They are a must for tweets and can also help your posts on other social channels.

Why Hashtags Matter

Hashtags have a place on most popular social networks, including Twitter, Facebook, Google+, Instagram, and Pinterest. The hashtag also allows you to connect with and engage other social media users based on a common theme or interest.

The hashtag is an effective way to categorize content on social media. When you use a hashtag in a message to identify a keyword or topic of interest, your post automatically becomes indexed for the term. Anyone who searches for that word or phrase can then find your relevant content. This can help you to increase the reach of any post beyond your direct followers.

Hashtag Basics

First, do your research. Know the proper way for using hashtags on the platform you will be using. Hashtags on Instagram are often focused on a description of the image. On Twitter, hashtags tend to be more focused a topic of conversation. On Facebook, the hashtags can be used, but are falling out of favor.

Search relevant keywords and see if they are used as hashtags on each platform that you plan to use. Take note of whether the content is relevant to you. (Caution: Some tags are used to mark content that you don’t want your brand associated with, so be careful!)

Make a list of tags that make sense.  Also make note of tags that would group you with content you don’t want to align with.

Pay attention to the use of hashtags by others who post related content to get a sense of the conventions. Typically, you want to use one or two hashtags in a post Twitter post and more if posting to Instagram or Pinterest.

​Best Practices

Choose just one or two hashtags to focus on in social media. These tags should speak for your brand and strengthen customer awareness.

Choose a hashtag that is both easy to remember and clear. Even though acronyms or multi-word phrases might be more specific, complicated hashtags often don’t gain the traction needed to be effective.

Create a new hashtag for online content campaigns and contests. Keep in mind, that when you create a new hashtag you are creating a new audience. That is helpful in some cases.

Campaign hashtags help to gather all the content around your campaign together. A campaign hashtag can drive participation and engagement and will also organize all the posts that are tagged with it on a hashtag page. With this approach you can easily collect entries for a promotion or contest.

Give It a Try

The best way to find your groove with hashtags is to do your research then dive in and experiment. Try different tags to find the one or two that consistently groups you with the most relevant content and gets you in front of the right audience. Experiment with the number of tags and the best placement – front, inline, or at the end.

Note what gets the most traction toward your goals. The number of “likes” if not nearly as important as getting your content in front of your target audience.